In our initial concept meetings, we kept coming back to the fact that most people with orthopaedic problems aren’t big-time athletes needing to get back to the playing field. Most of us are just regular folks who want to do normal stuff without hurting. A windmill dunk over a 7-footer? How about just being able to shower without crying out in agony. So we showed the glory found in ASO helping everyday people do everyday things – with an air of accomplishment and power. A guy washing his car as if he were a football star. A woman dusting a shelf like it was an Olympic event. Set it all to dramatic music, and the mundane becomes extraordinary. Hope you enjoy it.
Here’s the first one.
Arkansas Specialty Orthopaedic “Get Back To Life #1″ from Eric Rob & Isaac on Vimeo.
And here’s the second.
Arkansas Specialty Orthopaedic “Get Back To Life #2″ from Eric Rob & Isaac on Vimeo.