Eric Rob & Isaac

HELP BETHLEHEM HOUSE BUILD A HOME FOR THE HOMELESS.

Tuesday, December 13th, 2011

ERIupdateBTHBOX

While the fortunate consider the thread count on their sheets or which take-out to drive thru, others go without a bed to lay their heads or food to feed their families. Our new client, Bethlehem House, has made it their mission to provide these individuals with a warm bed and warm meals within a safe, comfortable shelter. But the 100-year-old Victorian house in Conway that has housed the program since 1991 is in desperate need of immeasurably costly repairs. It’s falling down around staff and residents. Literally. In November, the leg of a resident’s bed fell through the floor, straight to the ground. So this holiday season at ERI, we’ve made it our mission to help them build a Home for the Homeless.

“Offering a hand up, not a hand out” is Bethlehem House’s mantra, and it truly fuels their whole existence. They don’t just offer a meal or a place to sleep for the night. Rather, their goal is to encourage, equip and motivate homeless individuals to take the necessary steps to change their life situations. Their Home for the Homeless campaign is now underway to raise $1.3 million to build a new home to serve the area’s growing homeless population – many of whom are families with children. We were privileged to help them create a promotional strategy for the campaign, which included the development of the donation box pictured above. that will be displayed in businesses and other organizations throughout December. (Recognize the free talent?) If you happen to see one while you’re out, please consider doing your part to help. Or, if you don’t find yourself in the Conway area anytime soon, you can donate online here.

A structurally safe and adequate space is critical for Bethlehem House to carry out their more important work of investing in the lives of those touched by their program. This Christmas, please help them continue to transform lives in powerful ways.

It’s Beginning To Look A Lot Like Holiday House.

Thursday, November 10th, 2011

ERIholidayhouse

It’s OFFICIALLY the holiday season; the weather is cold, the leaves are changing color, everything is pumpkin-spiced and the Junior League of Little Rock’s Holiday House starts this week! ERI again had the privilege of developing all of Holiday House’s creative materials, which not only adds to our portfolio, but also allows us to participate in something really worthwhile in the community. Not to mention it gave us an excuse to listen to Christmas music even before Halloween.

Again this year, Holiday House is being held at the Statehouse Convention Center in downtown Little Rock and is four fun-filled days of pre-Christmas shopping. There’s all kinds of vendors selling everything under the mistletoe, including ornaments, toys, crafts, food and tons more. All proceeds benefit the Junior League of Little Rock’s community projects, so when you buy, you’re really doing your part to help our fair city. And other than excessive eating and A Christmas Story, isn’t “giving” what the holidays are all about?

LOG ON TO STYLE.

Friday, October 28th, 2011

ERIupdateIOweb

Eric Rob & Isaac recently helped completely overhaul I.O. Metro Furniture Stores’ website, including the launch of its new e-commerce function. That’s right. Now every chic-yet-oh-so-affordable I.O. Metro item is available at your fingertips – not to mention free shipping for a limited time!

accessories

Specialty lifestyle home furnishing retailer I.O. Metro wanted to simultaneously redesign their website, integrate e-commerce, make it more user-friendly for customers, effectively communicate the story of their brand and try and capture as much of their interactive in-store experience and the essence of what makes them tick online as possible. Whew. Tall order. But we at ERI love tall orders. Especially when you’re working with clients as innovative and fun as I.O. Metro. So the site went live October 6, and since then, traffic has already doubled since this time last year. See for yourself at iometro.com. And buy a Blue Buddha, Silver Artichoke or Turquoise Pucker Fish while you’re at it.