Eric Rob & Isaac is the new agency of record for CognitiveDATA, Inc., a cutting-edge marketing technology company that helps direct marketers increase response rates; American Data Network, an organization that provides platforms for maximizing hospital operating efficiencies and improving patient safety; and White River Rural Health Center, a rapidly growing nonprofit organization providing healthcare services in several Arkansas communities.
The agency has also been named design agency of record for Yarnell’s Ice Cream Company, manufacturer of Yarnell’s brand ice cream, frozen yogurt and sherbet products. The agency will also provide creative services to Heifer Foundation, and was awarded a contract to redesign the website of the Arkansas Cancer Coalition.
“We are thrilled to be partnering with some of the most well respected and fastest growing companies in Arkansas,” said Rob Bell, principal at Eric Rob & Isaac. “It is truly an exciting time not only for our agency, but for our clients as well. We are proud to help build on their current success and look forward to the opportunity to help drive growth and enhance brand awareness for our new clients.”
Little Rock-based CognitiveDATA – a wholly owned subsidiary of Merkle, a privately-held leading customer relationship marketing agency – has selected Eric Rob & Isaac as its new creative and social media agency of record. The agency will develop an evolved brand-positioning platform, rolling out new creative strategies to drive business-to-business traffic to the marketing technology company. The agency will also implement a comprehensive social media strategy over the next few months, utilizing a variety of portals, such as Twitter, Facebook and YouTube.
American Data Network offers clients numerous products for quality and health improvement monitoring. Eric Rob & Isaac will execute a comprehensive branding and public relations campaign for the company’s newest offering – the American Data Network Patient Safety Organization, which aims to improve the quality and safety of patient care.
The agency will develop a new corporate identity and branding for White River Rural Health Center, a 22-clinic healthcare provider headquartered in Augusta, Ark. A new marketing campaign will also launch this summer, utilizing public relations, radio, outdoor and print advertising strategies.
Yarnell’s Ice Cream Company, a family owned business since 1932, produces a variety of ice cream flavors, fruit sherbets, frozen yogurts and novelties. Yarnell’s recently hired Eric Rob & Isaac to assist in the company’s overall branding efforts. Specifically, the agency’s first assignment will be the creation of package designs for the company’s new fall and holiday specialty flavors.
Heifer Foundation was established by the board of Heifer International to build an endowment to generate ongoing support for the work of Heifer International, and to educate people on how planned charitable giving supports Heifer International’s work. Eric Rob & Isaac has been selected to lead all design efforts for the foundation’s national and international fundraising opportunities. The agency will be responsible for designing print ads, corporate identity materials, online banner ads and other marketing materials.
Arkansas Cancer Coalition exists to provide a favorable environment for cancer control partners to reduce, and ultimately eliminate, the burden of cancer for every Arkansan. The agency will redesign the organization’s website, launching a new interactive and user-friendly site this summer.