LOGO HONORING LEADERSHIP

The Clintons returned to Little Rock, May 3rd, to officially dedicate the newly renamed Bill and Hillary Clinton National Airport. And that’s our logo! We’re honored to work with such visionary local leaders and we look forward to the many great improvements planned for our airport.

We are thrilled to report an amazing night at the 2012 Arkansas PRSA Prism Awards. Eric Rob & Isaac won Best of Show and 17 Prism Awards (we were finalists in 21 categories) for our clients’ work! Wow! We are beyond excited. The Prism Awards are special because they are judged by out-of-state PR practitioners with a focus on results and the use of creative and powerful strategies. Basically, the Prisms are about much more than pretty pictures; they are about results tied to bottom-line business goals.

Huge congrats are in order to our client, Riverfest Arkansas, which won Best of Show and numerous other awards for the 2011 “Let Yourself Go” campaign. Other winning clients include:

• Annual Reports Business: Mitchell Williams Law 2011 Annual Report
• Brochures: I.O. Metro Profile Book
• Direct Mail Business: American Data Network’s 2011 Core Measures Campaign
• Media Relations: Yarnell’s Ice Cream Bankruptcy Media Relations (The good news is Yarnell’s is back!)
• Podcast/Vodcast: Riverfest 2011 “That Guy” Webisodes
• Public Service Announcement: Riverfest 2011 “Let Yourself Go” TV
• Special Advertising Support TV: Arkansas Specialty Orthopaedics 2011 Campaign
• Special Advertising Support Print: Methodist Family Health’s 2011 Little Rock Family Print Series
• Outdoor: First Security Bank 2011 UCA Bears Digital Outdoor
• Special Advertising Support Online: Take Care Arkansas 2011 Campaign
• Social Media: Riverfest 2011 Social Media
• Websites: I.O. Metro 2011 Website Redesign
• Marketing Communications Business: Arkansas Specialty Orthopaedics 2011 “Get Back to Life” Campaign
• Marketing Communications Nonprofit: Riverfest 2011 “Let Yourself Go” Campaign
• Multicultural Public Relations: Take Care Arkansas 2011 Campaign
• Public Relations on a Shoestring Budget Business: Mannco Fertilizer Inc. 2011 Awareness Campaign
• Public Relations on a Shoestring Budget Nonprofit: Bethlehem House 2011 Christmas Capital Campaign

We are proud and honored to work with these clients and all our other amazing clients. We truly consider ourselves the luckiest agency in the business to work with the clients that we have. Thank you for a big night and for everyday successes!

LET THE BACK-PATTING CONTINUE.

We are thrilled to report an amazing night at the 2012 Arkansas PRSA Prism Awards. Eric Rob & Isaac won Best of Show and 17 Prism Awards (we were finalists in 21 categories) for our clients’ work! Wow! We are beyond excited. The Prism Awards are special because they are judged by out-of-state PR practitioners with a focus on results and the use of creative and powerful strategies. Basically, the Prisms are about much more than pretty pictures; they are about results tied to bottom-line business goals.

CLICK HERE FOR MORE.

LET THE BACK-PATTING COMMENCE.

The stars of the Arkansas marketing and advertising world were out in full at the Arkansas ADDY Awards, held at the Argenta Community Theater. It was a night of reconnecting with old friends, recognizing great work in the industry and lots and lots of live tweeting. We did pretty well, especially with the stellar work we were up against.

CLICK HERE TO SEE THE FULL LIST OF OUR MULTI-METALLIC AWARDS.

The stars of the Arkansas marketing and advertising world were out in full at the Arkansas ADDY Awards, held at the Argenta Community Theater. It was a night of reconnecting with old friends, recognizing great work in the industry and lots and lots of live tweeting. We did pretty well, especially with the stellar work we were up against.

Before you see the list of the awards (misleading link, we know, deal with it), we’d first like to thank all our clients for an extremely fun, amazing, challenging, creative, surprising, productive, imaginative and victorious year. Without their valued trust and cooperation, we wouldn’t be here. Well, we’d still be alive – there wouldn’t be a company. You get it. Anyway, without further adieu, here’s what we won:

• BRONZE
• American Advertising Federation Little Rock 2011 ADDYs Campaign
• Arkansas Specialty Orthopaedics “Get Back to Life” Mixed-Media Campaign
• Conway Area Chamber of Commerce Annual Meeting Video
• Conway Area Chamber of Commerce Annual Report
• Goldman Recycling “Keys” Ad
• Mitchell Williams Take Time To Give Annual Review Video
• Riverfest “Let Yourself Go” T-Shirts

• SILVER
• Arkansas Specialty Orthopaedics “Get Back to Life” TV (”Home”)
• Arkansas Specialty Orthopaedics “Get Back to Life” TV Campaign
• Conway Development Corporation “Fertile Growth” Ad
• First Security Bank UCA Jumbotron Animation
• I.O. Metro Mixed-Media Campaign
• I.O. Metro Profile Book
• Lenderman Dental “Football” Ad
• Methodist Family Health Print Campaign
• Mitchell Williams Holiday eCard Video Animation

• GOLD
• Arkansas Specialty Orthopaedics “Get Back to Life” TV (”Athletics”)
• Bethlehem House Point-of-Sale Display
• Conway Area Chamber of Commerce Annual Meeting Campaign
• Conway Area Chamber of Commerce Blocks
• First Security Bank “Grapefest” Ad
• I.O. Metro Holiday Card
• Mitchell Williams Holiday eCard
• Riverfest “Let Yourself Go” Mixed-Media Campaign

• SPECIAL JUDGES AWARD
• Bethlehem House Point-of-Sale Display

CELEBRATING A CENTURY OF SAVING LIVES

In case you stopped counting at some point, Arkansas Children’s Hospital is celebrating their 100th anniversary this year. Throughout the last century, Children’s has emerged as a nationally recognized and highly treasured Arkansas institution. And we were stoked when they asked us to help them develop a campaign to commemorate their 100th birthday.

CLICK HERE TO JOIN THE PARTY.

In case you stopped counting at some point, Arkansas Children’s Hospital is celebrating their 100th anniversary this year. Throughout the last century, Children’s has emerged as a nationally recognized and highly treasured Arkansas institution. And we were stoked when they asked us to help them develop a campaign to commemorate their 100th birthday.

100 Years Young: That’s the slogan we created for the campaign and one that truly epitomizes Children’s heritage in Arkansas. On the microsite we developed – www.ach100.org – you can explore their rich history and browse through several personal stories of children and families whose lives have been forever changed because of the experienced, dedicated and compassionate team at Children’s.

To coincide with the centennial campaign, we also produced a TV spot highlighting Children’s Neonatal Intensive Care Unit (NICU), featuring an inspirational true story. Check it out.

Click here to view the embedded video.

Please join us in wishing a very “Happy Birthday” to one of Arkansas’ greatest gifts. Here’s to another 100 years of care, love and hope – right here in the Natural State.

HELP BETHLEHEM HOUSE BUILD A HOME FOR THE HOMELESS.

While the fortunate consider the thread count on their sheets or which take-out to drive thru, others go without a bed to lay their heads or food to feed their families. Our new client, Bethlehem House, has made it their mission to provide these individuals with a warm bed and warm meals within a safe, comfortable shelter. But the 100-year-old Victorian house in Conway that has housed the program since 1991 is in desperate need of immeasurably costly repairs. It’s falling down around staff and residents. Literally. In November, the leg of a resident’s bed fell through the floor, straight to the ground. So this holiday season at ERI, we’ve made it our mission to help them build a Home for the Homeless.

CLICK HERE TO FIND OUT HOW.

While the fortunate consider the thread count on their sheets or which take-out to drive thru, others go without a bed to lay their heads or food to feed their families. Our new client, Bethlehem House, has made it their mission to provide these individuals with a warm bed and warm meals within a safe, comfortable shelter. But the 100-year-old Victorian house in Conway that has housed the program since 1991 is in desperate need of immeasurably costly repairs. It’s falling down around staff and residents. Literally. In November, the leg of a resident’s bed fell through the floor, straight to the ground. So this holiday season at ERI, we’ve made it our mission to help them build a Home for the Homeless.

“Offering a hand up, not a hand out” is Bethlehem House’s mantra, and it truly fuels their whole existence. They don’t just offer a meal or a place to sleep for the night. Rather, their goal is to encourage, equip and motivate homeless individuals to take the necessary steps to change their life situations. Their Home for the Homeless campaign is now underway to raise $1.3 million to build a new home to serve the area’s growing homeless population – many of whom are families with children. We were privileged to help them create a promotional strategy for the campaign, which included the development of the donation box pictured above. that will be displayed in businesses and other organizations throughout December. (Recognize the free talent?) If you happen to see one while you’re out, please consider doing your part to help. Or, if you don’t find yourself in the Conway area anytime soon, you can donate online here.

A structurally safe and adequate space is critical for Bethlehem House to carry out their more important work of investing in the lives of those touched by their program. This Christmas, please help them continue to transform lives in powerful ways.

IT’S BEGINNING TO LOOK A LOT LIKE HOLIDAY HOUSE.

It’s OFFICIALLY the holiday season; the weather is cold, the leaves are changing color, everything is pumpkin-spiced and the Junior League of Little Rock’s Holiday House starts this week! ERI again had the privilege of developing all of Holiday House’s creative materials, which not only adds to our portfolio, but also allows us to participate in something really worthwhile in the community. Not to mention it gave us an excuse to listen to Christmas music even before Halloween.

CLICK HERE FOR THE MEANING OF CHRISTMAS.