Arkansas Business – 12.13.10
The Legal Marketing Association has recognized Little Rock law firm Mitchell Williams Selig Gates & Woodyard PLLC for its Take Time to Give program. The program won the public relations category of the LMA’s 2010 Your Honor Awards-Southeast.
Take Time to Give is a community service initiative that provides support to civic and charitable organizations, through financial contributions, volunteer hours and pro bono legal services.
Little Rock advertising firm Eric Rob & Isaac worked on the creative aspects of Take Time to Give, including designing the program’s logo and website. Andrea Smalec, the director of marketing and public relations for Mitchell Williams, managed the program’s strategy and everyday tactics for the firm.
“The entire campaign includes the new website, Facebook, Twitter and YouTube accounts, online videos and more,” Smalec said in an e-mail to Outtakes.
The primary charity of the Take Time to Give program is Our House, a shelter for the working homeless in Little Rock.