Arkansas Heart Hospital

Refreshed Logo

Local Clinic Billboards

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Arkansas Heart Hospital

When Arkansans are looking for the best cardiovascular care, Arkansas Heart Hospital is the natural choice – right? Well, yes. But many people (and potential patients) were unaware of the incredible cardiovascular expertise, programs and resources available at the main campus in Little Rock and in clinics across the state. So their team asked ours to tell the story.

Research revealed several key opportunities to increase awareness, and those findings helped shape everything that followed. We refreshed the hospital’s brand identity and created an awareness campaign that positioned Arkansas Heart Hospital as the state leader for cardio care. We also created mini campaigns for each of the clinic areas to spread the word that locals can get the best care in their own community.

The messaging was as bold as the stats. It’s all about leadership. Expertise. Results. Design elements are equally strong, presenting a unified, confident tone that carried through digital, print, outdoor, online and broadcast messaging.

Here’s the thing: Arkansas Heart Hospital was already number one. We just helped them own it.