Saline Memorial Hospital

Refreshed hospital identity

Saline Memorial Hospital - Rebranding - The agency was tasked with rebranding the hospital and creating a strategic marketing plan that would position SMH as a quality option for healthcare.

Promotional TV

Driving Progress

Saline Memorial Hospital - Rebranding - The agency was tasked with rebranding the hospital and creating a strategic marketing plan that would position SMH as a quality option for healthcare.

After Hours Clinic Outdoor

Saline Memorial Hospital - Rebranding - The agency was tasked with rebranding the hospital and creating a strategic marketing plan that would position SMH as a quality option for healthcare.

Ortho Ads

Saline Memorial Hospital - Rebranding - The agency was tasked with rebranding the hospital and creating a strategic marketing plan that would position SMH as a quality option for healthcare.

Health Foundation Brochure

Saline Memorial Hospital - Rebranding - The agency was tasked with rebranding the hospital and creating a strategic marketing plan that would position SMH as a quality option for healthcare.

High School Orthopedics

Saline Memorial Hospital - Rebranding - The agency was tasked with rebranding the hospital and creating a strategic marketing plan that would position SMH as a quality option for healthcare.

Wound Healing

Saline Memorial Hospital - Rebranding - The agency was tasked with rebranding the hospital and creating a strategic marketing plan that would position SMH as a quality option for healthcare.

After Hours

Saline Memorial Hospital - Rebranding - The agency was tasked with rebranding the hospital and creating a strategic marketing plan that would position SMH as a quality option for healthcare.

Big City Care

Saline Memorial Hospital - Rebranding - The agency was tasked with rebranding the hospital and creating a strategic marketing plan that would position SMH as a quality option for healthcare.

Cardiac Care

Saline Memorial Hospital - Rebranding - The agency was tasked with rebranding the hospital and creating a strategic marketing plan that would position SMH as a quality option for healthcare.

Ortho Ads

Saline Memorial Hospital - Rebranding - The agency was tasked with rebranding the hospital and creating a strategic marketing plan that would position SMH as a quality option for healthcare.

Community Newsletter

Saline Memorial Hospital - Rebranding - The agency was tasked with rebranding the hospital and creating a strategic marketing plan that would position SMH as a quality option for healthcare.

The Extra Mile

Saline Memorial Hospital - Rebranding - The agency was tasked with rebranding the hospital and creating a strategic marketing plan that would position SMH as a quality option for healthcare.

Saline Memorial Hospital

In early 2013, Saline Memorial Hospital hired Eric Rob & Isaac to provide comprehensive marketing for their main campus, as well as several of their off-site clinics. The agency was tasked with rebranding the hospital and creating a strategic marketing plan that would position SMH as a quality option for healthcare. In addition, the ERI team needed to increase awareness of the hospital’s strategic partnerships that bring the state’s best doctors to Saline County. The rebrand was complete in August, and the image and service line campaigns were launched in November. Since that time, Saline Memorial has experienced tremendous internal support among hospital staff, physicians and partners, as well as greatly increased visibility in the surrounding community. The strong, consistent branding – along with a strategic media campaign – is changing perceptions in Saline County and beyond.