Yarnell’s Ice Cream

Fleet of Vintage Delivery Trucks

Scoop, the ice cream man

Yarnell's Ice Cream - Arkansas' Beloved Brand - Helping Yarnell's plan and execute its much-anticipated comeback in 2012 was a pretty sweet assignment.

Yes! Yarnell's Is Back! Video

Yarnell's Ice Cream - Arkansas' Beloved Brand - Helping Yarnell's plan and execute its much-anticipated comeback in 2012 was a pretty sweet assignment.

Local athletics print ads

Yarnell's Ice Cream - Arkansas' Beloved Brand - Helping Yarnell's plan and execute its much-anticipated comeback in 2012 was a pretty sweet assignment.
Yarnell's Ice Cream - Arkansas' Beloved Brand - Helping Yarnell's plan and execute its much-anticipated comeback in 2012 was a pretty sweet assignment.

Yarnells.com

Yarnell's Ice Cream - Arkansas' Beloved Brand - Helping Yarnell's plan and execute its much-anticipated comeback in 2012 was a pretty sweet assignment.

Scoop & Governor Beebe

Yarnell's Ice Cream - Arkansas' Beloved Brand - Helping Yarnell's plan and execute its much-anticipated comeback in 2012 was a pretty sweet assignment.
Yarnell's Ice Cream - Arkansas' Beloved Brand - Helping Yarnell's plan and execute its much-anticipated comeback in 2012 was a pretty sweet assignment.

Channel 7 News

Yarnell's Ice Cream - Arkansas' Beloved Brand - Helping Yarnell's plan and execute its much-anticipated comeback in 2012 was a pretty sweet assignment.
Yarnell's Ice Cream - Arkansas' Beloved Brand - Helping Yarnell's plan and execute its much-anticipated comeback in 2012 was a pretty sweet assignment.

Seasonal Packaging

Seasonal promotion

Yarnell's Ice Cream - Arkansas' Beloved Brand - Helping Yarnell's plan and execute its much-anticipated comeback in 2012 was a pretty sweet assignment.

Seasonal promotion

Yarnell's Ice Cream - Arkansas' Beloved Brand - Helping Yarnell's plan and execute its much-anticipated comeback in 2012 was a pretty sweet assignment.

Season Packaging

Yarnell's Ice Cream - Arkansas' Beloved Brand - Helping Yarnell's plan and execute its much-anticipated comeback in 2012 was a pretty sweet assignment.

Scoop on the road

Yarnell's Ice Cream - Arkansas' Beloved Brand - Helping Yarnell's plan and execute its much-anticipated comeback in 2012 was a pretty sweet assignment.

Yarnell's Try-athlon

Try-athlon contestant

Riverfest presence

Yarnell's Ice Cream - Arkansas' Beloved Brand - Helping Yarnell's plan and execute its much-anticipated comeback in 2012 was a pretty sweet assignment.
Yarnell's Ice Cream - Arkansas' Beloved Brand - Helping Yarnell's plan and execute its much-anticipated comeback in 2012 was a pretty sweet assignment.
Yarnell's Ice Cream - Arkansas' Beloved Brand - Helping Yarnell's plan and execute its much-anticipated comeback in 2012 was a pretty sweet assignment.

Yarnell's at Purple Cow

Yarnell's Ice Cream - Arkansas' Beloved Brand - Helping Yarnell's plan and execute its much-anticipated comeback in 2012 was a pretty sweet assignment.

Sweetest Plays 2013

Yarnell's Ice Cream - Arkansas' Beloved Brand - Helping Yarnell's plan and execute its much-anticipated comeback in 2012 was a pretty sweet assignment.

Online Promotions

Yarnell's Ice Cream - Arkansas' Beloved Brand - Helping Yarnell's plan and execute its much-anticipated comeback in 2012 was a pretty sweet assignment.
Yarnell's Ice Cream - Arkansas' Beloved Brand - Helping Yarnell's plan and execute its much-anticipated comeback in 2012 was a pretty sweet assignment.
Yarnell's Ice Cream - Arkansas' Beloved Brand - Helping Yarnell's plan and execute its much-anticipated comeback in 2012 was a pretty sweet assignment.
Yarnell's Ice Cream - Arkansas' Beloved Brand - Helping Yarnell's plan and execute its much-anticipated comeback in 2012 was a pretty sweet assignment.
Yarnell's Ice Cream - Arkansas' Beloved Brand - Helping Yarnell's plan and execute its much-anticipated comeback in 2012 was a pretty sweet assignment.

Yarnell’s Ice Cream

As one of Arkansas’ most recognized and beloved brands, Yarnell’s fans throughout the state and beyond mourned when the business closed its doors in 2011. So helping Yarnell’s plan and execute its much-anticipated comeback in 2012 was a pretty sweet assignment. Yeah, we just said sweet.

To celebrate, we held a “Sqroundbreaking” event (named after the sqround, a squarish-round container the ice cream comes in) at the Capitol with all of the fanfare the re-launch was due: an official ice cream-tasting by Governor Mike Beebe; the introduction of Scoop, Yarnell’s new delivery-guy mascot; the unveiling of the new/old Yarnell’s ice cream truck and more. It was an incredible Arkansas event for an incredible Arkansas brand, and was an early indication of the campaign’s success.

Today, Yarnell’s has reclaimed its beloved-brand status in Arkansas and is winning over ice cream lovers in new regional markets each year. And the Eric Rob & Isaac team continues to provide comprehensive brand development, package design, strategic planning, PR, social and media services and more. Our work has been recognized with dozens of PRSM Prism and ADDY awards, not to mention the many happy customers who keep Yarnell’s in their hearts and – more importantly – in their freezers.