Let’s start with our TV spot. It was the world’s introduction to the character we created, That Guy From Riverfest, whose personal philosophy and mantra regarding Riverfest is to “Let Yourself Go.”
Riverfest “Let Yourself Go” from Eric Rob & Isaac on Vimeo.
From the TV spot, we shot 11 weekly webisodes featuring That Guy and gave him his own blog on the website and “the Twitter.” Here’s the intro webisode.
You can see all the others here.
We also redesigned the Riverfest website and created a mobile app for this year’s Riverfest. From showtimes to maps to shuttle stops and more, the Riverfest App was a complete guide to the festival.
It’s hard to believe so much work could be so much fun, but being a part of the more than 200 Riverfest committee members who work (for free) year round and the thousands of volunteers who work (again for free) around the clock Memorial Day Weekend, is such an amazing privilege. And if that weren’t enough, we also got to meet Jim Dandy & Peter Miller. Score.