Refreshed brand identity

Brand video


Retail banners

Direct mail

Maintenance Literature

Product labels

Countertop display

Trade show booth

Water base labels

Quart Bag Packaging

Custom gameline paint

Residential literature

POP Display

POP Display

POP Display


PoloPlaz is a leading American manufacturer of hardwood floor coatings. If you’ve ever watched the NCAA basketball tournament, you’ve seen PoloPlaz coatings in action. In fact, PoloPlaz is on more NBA floors than any other coating. But over the decades, the PoloPlaz brand developed the need for a bit of a fresh coat. So, a new logo, tagline, website and package design feature the family-owned company’s committed to quality, customer service and, above all, their dedication to supporting the hardwood professional.