Media Relations Specialist
April exudes calm – a quality that’s especially valuable in the PR biz. She has more than 20 years of experience and leads ERI’s media relations efforts, pitching local, regional and national media on topics ranging from health care to hospitality to retail. Prior to joining the ERI team, April spent many years in the area of higher education, directing media relations for a private Arkansas university that recruits students from all 50 states and more than 40 nations. She has also coordinated campaigns for a variety of central Arkansas nonprofits on a professional and voluntary basis. As the agency’s media relations lead, April is in daily contact with key TV producers, editors, print reporters and others pitching feature, business and event stories. LOW-KEY POINT OF ENVY: April has the uncanny ability to make clogs look graceful.