An exceptional designer in his own right, Ben also provides the framework for the entire ERI creative department. He oversees all creative development – which is some serious responsibility. Under his steady leadership, what could be chaos is, in fact, an innovative, cohesive team that genuinely enjoys working together. Born and raised in Canada, Ben brings a fresh perspective to brand development as both a creative spirit (BFA) and business mind (MBA). His strategic approach to branding aligns all marketing communications to consistently reinforce a client’s unique selling proposition. His work has received numerous international honors and has been published in books, magazines and college textbooks. In his off time, Ben likes to run, bike, coach kid teams and basically make the rest of us feel like lazy slugs.